

What is programmatic advertising and what are its advantages?
Programmatic advertising is a type of advertising based on Big Data and artificial intelligence, serving as an automated marketing tool. Through algorithms and programming codes, it allows commercial offers to be directed over the internet, in real time, to the target audience. Ultimately, it has the ability to reach more specific segments, which are the ones that brands need the most. But these advertising spaces do not work the same way as traditional advertising; here it c
La Post-A Studio
Nov 112 min read




















































